
Jan Tore Savic Knutsen Strategic Communications Advisor | Partner at Corporate Communications
Jan Tore is a trusted and creative advisor with over 25 years of experience in strategic communication, crisis management, and media handling from four of Norway’s leading communications agencies. He has assisted top executives in both Norwegian and international companies through some of the most challenging and media-exposed crises over the past quarter-century. In the autumn of 2024, he advised on five demanding crisis management situations.
Jan Tore knows what is required of leaders in a crisis. He excels at navigating dilemmas, keeping a cool head, a warm heart, and providing clear, strategic advice in situations that demand both stance and action. He has supported many top executives in tough times and is a valuable sparring partner in critical decision-making processes. He also has a sharp pen as a ‘ghostwriter’ of speeches and op-eds, crafting clear messages that evoke emotions, create impact, and inspire trust.
As one of Norway’s most experienced media trainers, Jan Tore has conducted hundreds of training sessions, courses, and exercises for leaders and spokespersons. He swears by customization every time, because authenticity trumps polished messages when the goal is to build trust. Jan Tore is good at listening to people and is committed to building a trust-based relationship with those he works with, whether it is crisis communication, leadership development, or change processes. He combines an analytical approach with a down-to-earth and engaging communication style. This ensures that clients not only receive reliable advice but also an advisor who understands the value of strategic communication as a key to achieving goals.
Before joining Corporate Communications, Jan Tore was an advisor at Zynk, Gambit H+K, and Geelmuyden.Kiese, and communications director at Kripos and the Police Directorate. He has worked at the top level in complex sectors such as energy, transportation, banking and finance, construction, the public sector, organizational life, and the non-profit sector.
When he is not helping companies navigate challenging landscapes, you will find him as an avid squash player or on long runs. And in the summer, likely in his trusty KMV Dromedille from 1982, hunting for crabs in the Lyngør archipelago or hiking in Vesterålen with his family of five.
Education: Cand.mag. in sociology and religious history, with a major in Arabic from the University of Oslo and Damascus. Several courses in leadership, communication, and crisis management, and the Trusted Advisor method.